Our Board of Directors

David Fenlon

Independent Chair
and Non-Executive Director

David has more than 30 years’ experience in the FMCG and Consumer Goods Sectors. In addition to his role at Elixinol Wellness, David is currently Non-Executive Chair of Nutritional Growth Solutions (ASX: NGS), and a Non-Executive Director of Quest for Life Foundation.

Until recently, David was CEO of The Platform Alliance Group, prior to which he served as Group CEO and Managing Director of BWX Limited (ASX: BWX), and Managing Director (Australia and New Zealand) of Blackmores Limited (ASX: BKL).

David has worked with leading retail brands in Australia and internationally, including in key positions with Tesco (Europe) and Safeway (UK), where his main focus was strategic planning and business transformation.

David also served on the Board of Directors for the Special Olympics from May 2017 until June 2019.

Pauline Gately


An accomplished Director, Pauline has experience across a portfolio of Board positions in FMCG, mining and resources, financial technology, and not-for-profit sectors.

Pauline brings a sharp focus to strategy and risk. She embraces dynamic business environments and has demonstrated success in funding, business development and strategic transformation having led companies through IPO, business recalibration and mergers and acquisitions. Her Board contributions are underpinned by 20+ years investment banking experience spanning senior roles in investment strategy, research, and funds management.

Pauline is currently Non-Executive Chair of Kalgoorlie Gold Mining Ltd (ASX: KAL) and a Non- Executive Director of Pioneer Credit Ltd (ASX: PNC ). In 2022, Pauline assumed the volunteer Chair position of EREA Colleges Ltd, which oversees 20 educational institutions across Australia.

A graduate and member of the Australian Institute of Company Directors (GAICD), Pauline holds a BA Hons Economics (BA Hons Econ) and a Graduate Diploma in Law and Financial Study: Accounting (Grad Dip Acc).

Natalie Butler

Executive Director /
Head of Marketing

Bringing over a decade of strategic marketing leadership to the table, Natalie boasts a proven history of catalysing growth and innovation on both local and global brands.

Having worked closely with the Sustainable Nutrition Group marketing and product teams over the past year, she is uniquely positioned to spearhead future growth opportunities for the group.

As General Manager of Tom Organic, Natalie was instrumental in steering the company to success and also direct major global initiatives with renowned brands within the L'Oréal Group. Her journey underscores her ability to foster connections, drive results and fearlessly embrace diverse challenges in dynamic environments.

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