Our Executive Team

Felipe Favaro

Chief Operating

Felipe brings a wealth of expertise to the hemp and food industry, serving as the General Manager of Hemp Foods Australia since 2017. Under his stewardship, Hemp Food Australia has solidified its reputation as Australia's premier and widely recognized hemp food brand, boasting a global footprint with exports to prominent markets in Japan, South Africa, Korea, and the USA. Before his pivotal role in the hemp sector, Felipe distinguished himself as a venture capital investor. His investment portfolio spanned diverse industries, encompassing Consumer Goods, IT, Biotech, and Cleantech sectors. Felipe's multifaceted career journey reflects his deep-rooted commitment to driving growth and innovation across a spectrum of industries.

Josephine Lorenz

Group Chief Financial Officer and
Joint Company Secretary

Josephine Lorenz joined Elixinol Wellness in November 2017. Josephine has over 20 years' global finance experience, having held senior finance positions in various sectors including the role of Group Financial Controller for Network Ten and Nine Entertainment Co. (ASX: NEC). She was also formerly the Head of Finance at Independent Television News Limited in London and has held various roles at Deloitte in both London and Melbourne, Australia.

Natalie Butler

Executive Director /
Head of Marketing

Bringing over a decade of strategic marketing leadership to the table, Natalie boasts a proven history of catalysing growth and innovation on both local and global brands. Having worked closely with the Sustainable Nutrition Group marketing and product teams over the past year, she is uniquely positioned to spearhead future growth opportunities for the group. As General Manager of Tom Organic, Natalie was instrumental in steering the company to success and also direct major global initiatives with renowned brands within the L'Oréal Group. Her journey underscores her ability to foster connections, drive results and fearlessly embrace diverse challenges in dynamic environments.

Sarah Jensen

Director of Business Development

Sarah Jensen is a highly accomplished FMCG sales professional with over 10 years experience driving growth across Australia's leading grocery, pharmacy, and independent retail sectors. Recognized for her ability to transform brands into household names, Sarah has a proven track record of success in building iconic brands in personal care, baby, and food categories, including brands such as TOM Organic and Tooshies.
Sarah's expertise lies in navigating dynamic business environments and crafting winning strategies. She excels at business development, retailer management, and leading cross-functional teams to achieve exceptional results. Her experience spans both publicly listed (ASX) and private companies, where she consistently exceeded expectations.
Beyond her corporate experience, Sarah is a sought-after consultant for emerging brands. Her strategic insights and hands-on approach have been instrumental in scaling numerous small businesses and launching them into mainstream channels, transforming them into major market players.

Kieren Brown

Managing Director - Ananda Food

Kieren is an experienced executive with over 30 years’ experience within the UK, Spanish and Australian food industries, specialising in the operational and technical disciplines in short shelf-life fresh produce.
His experience has seen him work collaboratively to deliver on commercial, food safety & strategic KPIs within the chilled food industry in high growth categories and delivering change in key areas of food and people safety, quality and cost reduction. He is accomplished in lean manufacturing, continuous improvement, strategic planning, and government relations.
He has served as a board director for the Australian Mango Association, a member of the NT farmers council and is currently a member of the NSW Government hemp industry task force.
Kieren holds a BSC (Hons) in Microbiology from University of Wales Aberystwyth and is a qualified lead auditor for ISO 9001: Quality Management and SA 8000: Social Accountability certifications.

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